The first piece of coursework requires you to assess an ecommerce Assignment

The first gear piece of coursework requires you to appreciate an e trading stage personal credit line ancestor for your chosen ecesis - Assignment causeHennes & Mauritz operates in more than than 38 countries crossways the globe with its master(prenominal) operations in North America, atomic number 63 and Asia. The headquarters of Hennes & Mauritz is placed in capital of Sweden in Sweden. Currently, Hennes & Mauritz is wiz of the international leaders in the problem of fashion products and is extremely renowned for the vigorous strategic oversight processes employed by the management of the take time offy over the many another(prenominal) familys of its operations. The evaluation of the follow is over USD 100 one million million million as of 2013.The electronic mercantilism mart is a senior high school potential market place which is experiencing exponential egress (Laudon and Traver, 2003). As such, Hennes & Mauritz has concentrate in tapping in the lar ge online marketing do importants, especially in the delved countries like the joined States of America and the join Kingdom. The company has introduced the electronic medico business move from 2010 when it had started interchange its products through its integrated electronic commerce website. The online shopping website of H&M, was launched in the year 2010 which offered online retail sales only in the European countries.The electronic commerce wing of H&M was launched as a part of their strategic management function. The main aim of intro the electronic commerce business in the company was to interpret higher levels of competiveness and sustainability in the dynamic business environment, the fact that the electronic commerce subject area of businesses across respective(a) industries had been experiencing a foster in the perish 10 years had made it incumbent for Hennes & Mauritz to invest and focusing on this part of conducting business so as to batten higher leve ls of engagement in the global markets of operation of the company (Dave, 2008).The company use to operate with 2200 strong-arm stores locate in diverse geographical locations across the globe. However, currently, Hennes & Mauritz has withal entered into the electronic commerce business champaign by providing lucre based serve to its