E-commerce and Marketing Assignment Example | Topics and Well Written Essays - 1500 words

E-commerce and Marketing - Assignment Example The aim of this paper is to examine the importance of social media marketing. The different elements of social media have been highlighted and discussed. The paper also discusses the promotion strategies which Xazha a small scale retailer in United Kingdom is supposed to adopt so as to maximize their profits. Lastly the paper also includes the factors which the small scale enterprise is supposed to consider before adopting the promotion strategies. Social media Its application in marketing has highly increased and it is being used as a base for client development. The insight of marketing through the social media has shifted in a very high rate and it is no longer seen as a trendy but as a flexible means. The big three sites which are ; Facebook, twitter, and Google have become a part and parcel of any business whereby each retail is seeking for a place in the traditional and modernized market place (Jaffrey, 2011). According to a report released in the year 2012, almost 60% of the marketers are spending time online focusing on promoting their products. It was also found out that 43% of the people who are in the age group of (20-29) are spending approximately 10 hours or more in a week on the social Medias. Most of them are chatting or just browsing. 58% of the businesses which use the social medial for promoting their products have been reported to increase their sales in the previous three years (Jaffrey, 2011). Facebook The site is mainly used by the youths. They find new friends and view their friend’s pictures among other activities. However, Facebook has been adopted for advertising. The businesses are creating Facebook pages which the Facebook users are in a position to view. The businesses can then use the pages they have created to promote their products, build, the organization’s brand as well as offering deals (Jaffrey, 2011). Twitter Just like face